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Back to Basics – The Simplicity of Holiday Emails
There are a lot of ways to market to your customers on the internet. It can get confusing as to what practices are the best and which will bring your agency the greatest ROI. It’s easy to get caught...
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Promoting Your Blog & Increasing Traffic Part 2: SEO & Email Marketing
In my last post, I discussed one of the ways you can promote your blog and increase traffic – blog appearance. While the appearance is an important piece to the puzzle, it’s not the only solution to...
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Why Content Marketing is Here to Stay & How to Make the Most of It
Maybe it’s because I am a writer. Or maybe in general, I am just a bit biased—but if there’s one thing I have learned rather quickly about insurance marketing, and Internet Marketing as a whole, it’s...
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Optimizing your Blogging Efforts
We have all heard that content is king and while this is true, there are other things to keep in mind while blogging. Of course you want to write a blog that is interesting and relevant to your...
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Light-hearted Lessons: Commandments of Client Communication
1. Thou shalt not use ALL CAPS – Although the occasional use of capital letters can be a good way to show emphasis and enthusiasm, using all caps is never a good idea. An e-mail written entirely in...
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Strengthen Your Communication by Organizing Your Email!
As an insurance agent in the age of evolving technology, you rely on many tools to help you stay organized. One of the main methods you most likely use to communicate besides the telephone is email....
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Summer E-mail Campaigns
The Fourth of July is right around the corner, and it’s the ideal time to start a client e-mail campaign. Summer holidays are some of the happiest times with the picnics, pool parties, family, and...
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Best Practices of Email Marketing for the Insurance Industry
A major part of your work as an insurance company is to create and keep up customer relationships and customer satisfaction. With this in mind, ask yourself a key question: How can an email marketing...
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Take the Spam Out of Your Email Marketing Campaign: 91 Words to Avoid
By Bianca Scartabello Do me a favor. For one second, put aside the fact that you are an agency owner or agent. When you receive an email from your favorite department store, what do you typically do?...
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A Guide To Email Signatures For Insurance Agents
By Justin Brown It wasn’t long ago that the majority of business communication was done over the phone or via U.S. Mail. You remember, the days when we couldn’t text message people or had to know how...
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